The Center for Cowboy Ethics and Leadership and the University of Wyoming College of Business have developed an ethical-leadership program using author James P. Owen’s best-selling Cowboy Ethics book as the organizing concept. The initiative, Standing Tall: What Do You Stand For?, was created with the goal of inspiring business people to serve as ethical leaders in their companies, industries, and communities at large.
After extensive development and vetting processes, the Standing Tall initiative, which prompts executives to define exactly what it is they stand for, was launched in February of 2012. Demand for the program started modestly enough—four sessions over the first three months—but then it began to gain traction.
Now, well over 100 Standing Tall sessions have been conducted for various organizations and entities. Graduates represent nearly 40 states and 15 countries—and what’s really exciting is the program is still in its infancy. For a complete list of states and countries, please see below.